A few months back, while I finished a project for a client, he asked me about how to go about the advertising the web.
There are, of course, a lot of way to get publicity on the net. From paid web directory to social media (Facebook, Twitter etc). However, for a starter, as a weblog only. It will be best to start off with social media, because it is free.
After all the invention like YouTube, Flickr, Social network and etc, the whole advertising changed. Here is the case study I studied back in 2006.
BMW ran a series of TV commercial, that need to speed their product. However, in certain country, there is limit on vehicle speed in TV commercial (I know, it’s weird). So BMW spend all their budget onto celebrities like Madonna, make a 5 minutes or more for each TV commercial and post online, one their BMW website and YouTube, then sell it on DVD.
How many times do we see consumers buying TV commercial to watch?
Social media advertising is a hot topic nowadays. A lot of agencies themselves also looking for ways to sneak into the circle. That probably tells us how important it is to have “free” advertisement knowledge online.
P/S: Something personal. Just a question though, if a client pay millions of dollar for agency and the agency found a way to promote the whole campaign online free of charge. Does those millions of dollar belongs to the agency?
