Microsoft finally responded
After 3 years of get a mac TV commercial, finally Microsoft responded! I never expect Microsoft would respond any shit about this kiddy fight, but they do now.
However, I was expecting something more that this from Microsoft. I thought Microsoft would have another better way to respond this, because as a advertising student, my point of view about this TV commercial are…
1, Lack of branding.
How Microsoft branded themselves all this years is totally different from the TV commercial above. They tend to go hip to catch up with the losing consumers/switchers, but this would somehow make them lose more.
2, Message “Everyone use PC”
My question… So what? It’s well known that PC has been used by more than 80% of the world population. What is the point by telling about the fact not the benefit a consumers can get?
After the failure of first released campaign, I think they realize something then they came out this one so quickly that they haven’t even thought carefully about this? I don’t know, even a baby clothes TV commercial could have a lot more variety. Well, somehow, like I posted, once Adobe announce they’re into Linux, I’m not bogh Apple or Windows guy 
Tags: Microsoft, TV commercial
