Recently the company I contracted to work has keep asking me to send newsletter for them. I’ve been working with this company for more than 2 years and still continuing. For them, I am the IT guy (I wish!), so most stuffs that related to computer and Internet are handle by me. Speaking of newsletter, they have a list of their own email addresses, and everything was a mess currently though. Very quick here is why, and you should also try to avoid too.
Keep testing
Testing to make sure everything is in good condition is a good idea, but having too much testing or changes doesn’t seems so good. I ended up all the testing goes into Spam folder. I don’t know why. As far as I know, the server IP is one factor, the content is another factor, and last but not least, keep sending the same is also a spam. So overall, they are actually spamming my mail and when my mail recognised it as spam, what about other mails that using the same free account as I do?
Design wise
Since it is a newsletter, it is totally up to one to think how to use their newsletter, by design-driven or content-driven. That company wants both, and I bang my head right away. Being clear of what you want to do with your newsletter is important. If you think newsletter works as a reminder, and wanted to attract back the client, try content-driven with some images/icons? For instance, most companies sent a very well designed newsletter for their first timer, the rest is text-base (with a nice html signature), which work out as fine as anything else. Simple, quick, on target, that’s newsletter.
Email addresses
Maybe it is my fault, I should have created another newsletter engine for the testing. They change their email so frequent that I cannot update with them. So each time they’ll send a bunch of email addresses that needed to be deliver. So everytime I have to delete all the addresses to test a thousand times then only I add all addresses again just to send once. Hassle, they don’t believe in web version, so I’ll have to do it step by step for an approval.
Sigh, getting jobs in IT field nowadays getting harder and harder. I wish I could be in IT instead of web. Like people always assume. We, the web designer are computer savvy, everything related to computer and Internet can be solved. Seriously I really need to educate these people, especially they always thought I am a programmer, funny huh?
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