User interface and User experience are very close to each other, both needed a very detail attention in between.

Recently I just finished code a new layout for simplyWP, an Internet web design firm co-found with my wife. There are a few points I learnt from the process.
Javascript is not so necessary
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It is not always about the technology. Javascript can be very helpful if implement nicely and functionally. However, over using of Javascript on a web design, not only will it burden the loading time (Did you know recently Google put loading time into the PR ranking too?). I dumped a few fancy Javascript after a few round of testing the site.
Little graphic is necessary
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Icon is a good attention grabbing tool. There is a reason why a lot of web designers are coming out with new icons design almost everyday. I personally don’t use much graphic, not the mention icons. But on this project, I like how the icons works on grabbing the attention of the user as well as call-to-action button.
Time to resume my job while learning from this priceless experience.
I find these points I learnt are great for the recent auto insurance quotes project. Call-to-action is what web design needed to do most. There is this project ending soon, but I might take some times adjusting it a little bit more