Recently I went back home town to do a short and simple survey on the web appearance to the people on town. One of my friend who is also a web enthusiast came to me and tell me how lame and how unattractive our high school official website is. He suggested to call the principle and propose a new design.
There, web appearance is just a “design” for them, period. Web is none other than a good design that attract people and give some information, that’s all. Which is a very limited point of view I would say. I told him “Get your equestrian apparel I’m taking you for a short ride 
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Web is a gateway
Web is a front door, a door where people in some corner of the world open and see you without having to physically come to you. The web should re-present your products/services/ideas. Design does not re-present it, but the concept of the design present it. It’s about the concept. A simple layout can be a powerful message of a concept.
Web is the long-listed email
Look around, most company website doesn’t stop on a few static html pages anymore. They keep improving their appearance and their information. It save you a long listed FAQ from the visitors to get to their point.
Web is a brand, an asset
While most people thought that web is a marketing tool, which is truth too. But to be precise, it is an asset for your company. Not only can it helps selling your products/services/ideas continuously, if the web is well maintained.
